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," has been lauded by fortune magazine, tom friedman of the times, elie wiesel and bill clinton, who wrote your forward. congratulations on all of that. > > thank you bill. > > it used to be, "just get it done, i don't care how you do it" was the axiom for how business operated? why is that no longer the case? > > when that was the axiom, we were all watching "the godfather:" "it's not personal, it's just business." we can go to funerals and hear that he was a jerk at work, a ruthless negotiator, but a loving husband and a caring father. if business operates in a separate sphere, then "just get it done, just do it, just to it now, i don't care how," is actually a rational strategy. that's all become too big to fail. the world has fused. it's gone from connected to interconnected to interdependent, where we rise and fall together, then how we relate to each other, how we create deep loyalty, how we engender trust, how we treat people, how we show respect, how we behave, matters more than ever in ways it never has before, and frankly has become the source of competitive advantage. that
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